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School Example 2:

From an actual school analysis.

Our Analysis shows:

Influential Factors in Enrollment - Parents
Top Items:

Factor

Spiritual Emphasis
Academic Quality
Positive Peer Influence

Rating

4.7
4.5
4.3

% Rated 1-2
(Not influential)
3
4
7

% Rated 4-5
(Influential)
94
92
83

* Also rated quite high: school's mission and safety.

Bottom Items:

Factor

Financial Aid
Location
Sports and Arts

Rating

2.0
2.4
2.6

% Rated 1-2
(Not influential)
68
51
46

% Rated 4-5
(Influential)
18
28
14

* Note that the top reasons are mission - critical! (Not "reactive" e.g. public schools or safety, etc.)

We would suggest that in any recruitment initiatives or programs that you pay close attention to the reasons parents have given for why they chose your school. It would be good to gather parent testimonies of how they have been satisfied in these top areas and use one-line quips in your brochures and advertisement. Additionally, it would be good to have parent and student testimonies given in your open houses or in any other banquets and / or programs in which you are exposed to parents in the community. These testimonies should focus specifically on the top reasons for enrollment. They are the items that parents are looking for, and which this survey says, they have found at your school.

________________________________________________

We regularly help schools know if they can raise tuition.

A helpful article is available to show you how we do it.

_____Click here to view this article___________________

Tuition in Particular
Tuition was rated at 2.9 as an influential factor (10th out of 13). 34% of your parents said it was influential in their enrollment decision; 31% said it wasn't and another 35% rated it at "3" -- not much of an opinion. Your financial value was rated very good at 4.3 (one of the highest we have seen).

We do believe that with your current parents (who make more than the average family in the community), you could raise your tuition by whatever you feel necessary. One caution, though, is that you are already drawing families with incomes above what many families in your community have. Marketing your tuition assistance program to those with incomes under $35,000 may increase enrollment among these families and would also help insure that this trend does not continue.

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