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Donor Example 2:

From an actual donor survey analysis.

We see that the most influential reasons for a first gift are: specific projects, ministry success, the desire to make a difference, and the ability to impact others. This is good because they are really mission-critical. This indicates that donors are giving for more rational than emotional reasons from the start. The areas that have changed the most between first gift and continued gifts are: #1: an emergency appeal, followed by 2: individuals within the organization and the 3: desire to make a difference. It appears as though emergency needs are becoming more prominent in your appeal techniques. You may want to consider the long-term impact of this approach. The best approach is a positive, mission-oriented appeal. This will help cultivate sustainable relationships with donors.

Our Analysis shows:

How donors are motivated.

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